Copenhagen Goodwill Ambassadors

The Global Network of Copenhagen Goodwill Ambassadors

The Copenhagen Goodwill Ambassadors are an international network of passionate, high-profile Danes living abroad —business leaders, entrepreneurs, cultural voices, and branding experts — working to raise awareness of Copenhagen and Denmark across the globe.

From more than 25 countries, they open doors, spark dialogue, and build bridges between Denmark and the world. The network was established in 1996 by Copenhagen Capacity and Wonderful Copenhagen and today includes over 40 ambassadors who share a strong commitment to promoting Denmark’s strengths, values, and global potential.

The Copenhagen Goodwill Ambassadors use their global reach and deep local ties to create real impact for Denmark and Copenhagen.

Their efforts are twofold:

Global Promotion
By tapping into their international networks and influential roles, ambassadors help attract investment, companies, talent, tourists, and global events to Denmark and its capital.

Strategic Collaboration
They open doors to international decision-makers, advocating for Copenhagen as a world-class host for major conferences, conventions, and events.

Every August, the Copenhagen Goodwill Ambassadors return to the city for their annual seminar—a cornerstone of the network’s work.

Over several days, the ambassadors are immersed in the latest international initiatives, challenges, and successes shaping Copenhagen. They meet with leading voices from Danish government, business, culture, and academia—sharing insights and ideas that help shape the future.

Together with local partners and decision-makers, they explore how Denmark and Copenhagen can stay competitive on the world stage and uncover new opportunities for growth and collaboration

Founded in 1996 by Copenhagen Capacity and Wonderful Copenhagen, the network is led by a dedicated secretariat alongside the Chairman and Advisory Board.

“As a result of the Goodwill Ambassadors efforts the rewards for our country are high, and I have great respect for the important work that the network does to promote Copenhagen and Denmark all over the world."

H.R.H. Prince Joachim Patron of Copenhagen Goodwill Ambassadors

"It is a pleasure to work with a group of people that have such a strong desire to put our city at the top of the world’s agenda."

Jens Kramer Mikkelsen Chairman, Copenhagen Goodwill Ambassadors

Get in touch

Line Olufson Bruun
Head of Secretariat,
Copenhagen Goodwill Ambassadors

Mobile: +45 53 55 41 17
Email: lob@copcap.com

Get in touch with Line

Copenhagen Goodwill Ambassadors

The Global Network of Copenhagen Goodwill Ambassadors

How Copenhagen’s Goodwill Ambassadors Quietly Shape Copenhagen’s Global Reputation

An Annual Gathering of Global Voices

Spot them on the map

Meet the Board of Directors

Chairman

Jens Kramer Mikkelsen

Director of Urban Development, NREP

Board members

Pia Mollback-Verbic

Malene Rydahl

Laura Lykkegaard

Lars Himmer

Martin Manniche

Jens Olesen

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